The Santa Rosa Police Department is deploying extra officers this month with a clear message for drivers: “slow the fast down.”
The July enforcement campaign targets speeders after data shows speeding-related crashes killed over eleven-hundred Californians in 2024.
Officials warn that even small increases in speed dramatically reduce reaction times and increase crash severity. Drivers are urged to plan ahead, allow extra travel time, and adjust speeds for traffic and road conditions.
Police say choosing to drive within the limit is a simple, effective way to prevent tragedies and ensure everyone reaches their destination safely.
